PROFESSIONAL SUMMARY

Product design leader who led ServiceNow's 200+ designer migration to Figma and delivered platform-leading builder experiences (77% UXQ). Directed product design at Yodlee, shipping white-label financial health tools deployed by major banks and financial institutions globally, including the Finovate-winning Fincheck app.


SKILLS AND TOOLS

Product Design • UX Design • Design Systems • Component Libraries • Design Tokens • Information Architecture (IA) • Interaction Design (IxD) • User Research • Usability Testing • Prototyping • Accessibility (WCAG 2.1) • Design Strategy • Team Leadership • Cross-functional Collaboration • Agile/Scrum • Figma • Sketch • Miro • Adobe Creative Suite • AI Workflow Automation


PROFESSIONAL EXPERIENCE


STAFF PRODUCT DESIGNER at ServiceNow - Santa Clara, CA - 09/2019 to 04/2025

  • Achieved 100% adoption of Figma across a 200+ designer organization by leading a company-wide migration from Sketch/Abstract, implemented a tiered component library architecture, and earned the Experience Organization award for migration leadership.
  • Delivered one of the platform’s top-performing builder experiences, Decision Tables, earning a 77% overall UXQ score; exceeding platform average and ranking among the highest in ServiceNow’s portfolio.
  • Influenced next-generation platform strategy by developing AR interaction concepts (under NDA with a major tech partner) ahead of a high profile product launch, creating innovative prototypes that guided future design direction.
  • Accelerated enterprise workflow creation and increased platform adoption by designing the Workflow Guide decision-support tool, which reduced builder selection complexity through AI-powered recommendations and structured guidance.


DIRECTOR OF PRODUCT DESIGN at Envestnet | Yodlee - Redwood City, CA - 07/2017 to 08/2019

  • Won Best of Show at Finovate Fall 2017 by leading the design of the Fincheck app, directing concept development through user research and delivering a comprehensive financial health assessment tool adopted by major financial institutions.
  • Led and mentored a distributed design team across the US and India, combining hands-on design leadership with professional development for junior and senior designers.
  • Created a high-impact sales enablement tool (Enrich) by identifying market demand for an API demonstration platform, developing the concept and UX strategy, and securing immediate stakeholder buy-in for integration into sales presentations.
  • Transformed user experience across nine web applications by directing a Yodlee platform refresh, redesigning navigation paradigms, simplifying information architecture, and unifying the visual language to reduce cognitive load


SENIOR VISUAL DESIGNER at Envestnet | Yodlee - Redwood City, CA - 09/2016 to 06/2017

  • Earned promotion to Director by establishing visual design excellence as the sole visual designer on an 8-person team and delivering impactful design solutions that set new standards for the organization.
  • Introduced motion and interaction design capabilities by implementing new design tools and developing micro-interaction guidelines, embedding them as core methodology for future initiatives.
  • Set design quality benchmarks for critical product launches by delivering high-impact visual design and cross-functional collaboration processes that improved efficiency and output consistency.


SENIOR ART DIRECTOR at Gyft, Inc - Mountain View, CA - 08/2015 to 08/2016

  • Strengthened B2B sales and partner acquisition by delivering a complete redesign of the Gyft Enterprise website, implementing a modular architecture and lifestyle imagery that elevated brand presence.
  • Increased partner visibility and engagement through multi-platform digital marketing campaigns, ensuring brand integrity while effectively promoting business partners.
  • Supported partner integrations and accelerated development timelines by creating comprehensive SDK component design specifications for mobile and web platforms.


CREATIVE DIRECTOR at Wilderness Trail Bikes, Inc - Mill Valley, CA - 12/2012 to 06/2015

  • Tripled online sales within 12 months by directing a complete website redesign, optimizing information architecture and user experience.
  • Improved operational efficiency by managing marketing operations, including budgeting, strategic planning, and cross-functional coordination.


ART DIRECTOR at Wilderness Trail Bikes, Inc - Mill Valley, CA - 08/2011 to 11/2012

  • Strengthened brand impact and recognition by developing visual assets and advertising campaigns, managing both internal and freelance designers.
  • Enhanced public perception and market cohesion by establishing brand consistency across all communications and promotional events.


GRAPHIC DESIGNER at Wilderness Trail Bikes, Inc - Mill Valley, CA - 06/2006 to 07/2011

  • Elevated brand cohesion by creating a comprehensive visual design system spanning product packaging, catalogs, and marketing collateral.
  • Expanded audience reach and engagement by collaborating on company-wide marketing strategies and successfully launching the brand’s social media presence.